The rumor that Apple’s game console has a big hill to climb

There was a time when the video game industry was plagued by platform competition. Home consoles battled arcade machines for supremacy, and handheld devices appeared in all sorts of forms. These days, things couldn’t be more different. The Xbox, PlayStation, and the Nintendo family of consoles all reign supreme in the world of console gaming. These three have established themselves as the definitive groups of gaming devices. Nevertheless, rumor has it that the tech giant Apple wants to put this grip to the test. According to an industry insider, Apple may be developing its own game console.


Apple certainly has the wealth and technological expertise to try to develop a game console, given the resounding success of the iPhone and Mac line of computers. However, Apple’s experience and resources may not be enough to break into the industry. If the Apple console rumors are true, then Apple will be just the latest in a long line of tech companies that have tried to enter the game console market and struggled to find a buy. An Apple console would need some serious technological advancements or jaw-dropping exclusive games to entice users, but given how far Microsoft, Sony and Nintendo have come, creating those features won’t be easy.

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Recent game console attempts

start cloud game streaming service

Over the past few years, some big tech companies have made serious efforts to establish themselves as members of the gaming industry. In 2019, Google attempted to carve out a foothold in the gaming market with the cloud gaming device known as Google Stadia, but Stadia received mixed reviews when it launched and has not been successful since. to attract as much support as Xbox or PlayStation. Amazon has also struggled with games. The Amazon Luna cloud gaming service isn’t turning consumers’ heads, and Amazon Game Studios has encountered difficulties in its attempts to support games like Crucible and New world.

Amazon and Google have had revolutionary impacts on the world’s relationship with technology, but even so, it hasn’t somehow translated into a sudden rise to the top of the gaming industry. are shown to be comfortable with their Xbox, PlayStation and Switch consoles. These users have little reason to upgrade to Stadia or Luna, especially given how Microsoft and Sony have grown in cloud gaming. If Apple wants to avoid repeating Stadia and Luna’s lukewarm reception, it needs to make its own console special in some way, but exactly what it needs to do is unclear.

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How could an Apple console stand out?

apple presentation

Apple could try to create a truly special console in a number of ways, but none of them seem like a perfectly reliable way to compete with major console developers. Apple might be trying to create a console that pushes the boundaries of virtual reality, cloud gaming, haptic feedback technology, rendering power, and more, but other console developers are already exploring those areas and more. , meaning Apple’s console wouldn’t be as unique as it might like to be. Apple could also try to create attractive exclusive games, but it would need a lot of outside help to avoid Amazon’s difficulties. Even if Apple tries to buy well-known game developers, studios may not want to gamble their future on Apple console exclusivity.

If there’s anything that could give an Apple console an edge, it’s Apple’s close relationship with mobile gaming through the App Store. Maybe Apple will develop a handheld console with special support for mobile games, but even then it might be difficult to convince mobile game fans to start using a specific console for their games instead of the iOS device they already own. Ultimately, even though Apple and its peers are massive companies, history has proven that Sony, Microsoft, and Nintendo have largely dominated the console market. They are too ingrained in consumers’ minds to move easily. If Apple has a console in the works, it will be interesting to see how Apple tries to differentiate its product.

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