TOKYO – Sony Interactive Entertainment will acquire Bungie Inc, the original creator of the Halo video game and developer of Destiny, in a deal valued at US$3.6 billion (S$4.86 billion), bringing makes it the latest in a wave of consolidations sweeping the gaming industry. .
Bungie will join Sony’s PlayStation family, the American company said in a blog post, as the Japanese conglomerate bolsters its network of in-house game studios behind hits such as Spider-Man to take on cash-rich rivals.
Microsoft Corp, whose Xbox consoles have long lagged Sony’s PlayStation in sales, pitched a whopping US$69 billion to Call of Duty maker Activision Blizzard earlier in January.
“While this is one of Sony’s largest-ever acquisitions, the amount Microsoft paid puts into context the stiff competition facing this industry,” said gaming analyst Piers Harding-Rolls. at Ampere Analysis.
Bellevue, Washington-based Bungie, which was owned by Microsoft before going private in 2007, had worked on the Halo video game series when it was under the software giant. He has also worked on titles such as Marathon and Myth.
Bungie now plans to hire more studio talent for Destiny 2, a video game previously published by Activision Blizzard.
The video game space is rapidly consolidating to tap into a surge in demand created by the pandemic, with new offerings blurring the line between PC and mobile game companies as these companies seek new revenue streams.
The sector is on track for a new record of US$150 billion in deals, financings and IPOs this year, according to investment bank Drake Star Partners.
In another mega-deal in the first month of the year, Grand Theft Auto maker Take-Two offered US$11 billion for FarmVille maker Zynga.
Big companies have also tried to bring talent and intellectual property behind popular titles in-house rather than partnering with studios, giving them more access in a growing, high-value market.
Sony has added a number of developers, including video game development studio Valkyrie Entertainment and developer Returnal Housemarque, under its umbrella.
“This (agreement with Bungie) is an important step in our strategy to expand PlayStation’s reach to a much wider audience,” said Jim Ryan, head of the Sony Corp unit responsible for PlayStation.
Bungie will be an independent unit of Sony Interactive Entertainment, led by its Board of Directors chaired by CEO Pete Parsons.