Is Apple working on a game console?

It’s another weekday, which means there’s another Apple rumor to chew and slowly spit out. This time, the rumors focus on a potential game console.

Apple’s rumors are a bit like this 3-Course Dinner Gum from Willy Wonka. It tastes good at first, then it turns you into a giant blueberry and you have to forcefully pump the garbage out of your system.

Today’s Apple rumor comes to us from the generally reliable Apple rumor source A user reported that Apple is conducting feasibility studies on turning Apple TV into a game console.

It stands to reason that at some point, with Apple working hard on AR/VR devices, Apple might consider marrying these releases with games.

The Apple Arcade is unlikely to support long-term AR/VR products. Apple would need something more substantial.

Rumors about Apple game consoles have been around for years

Image: Apple

This isn’t the first rumor of this nature to fall from Apple’s rumor tree in recent memory. In May last year, rumors about game consoles started to swirlgiving optimistic tech writers reason to justify the rumors.

Then in January of this year, there were rumors that Apple was hiring engineers from Xbox to work on its own console. Naturally, this news was greeted with a healthy dose of skepticism. The existing Apple Arcade was reason enough to hire developers and engineers with game console experience.

With Microsoft’s recent acquisitions of Activision Blizzard and Sony’s purchase of Bungie, it’s harder for Apple to enter the gaming console arena with some kind of exclusive gaming appeal.

Rumor has it this time around that Capcom and Ubisoft are active partners in creating exclusive titles for Apple’s fantasy game console. It really would be a strange world if street fighter ends up being locked to an Apple game console.

Apple has already dabbled in game consoles

Apple Pippin game console on purple background
Image: KnowTechie

If Apple is working on a console, it won’t be the company’s first dip in the pool. We must never forget the years 1996 Apple Bandai Pippin.

The Apple Pippin was forgotten and faded into obscurity. It was defective and unable to follow the technical specifications of the time. But from there came years of rumors, usually appearing shortly after a new console from Microsoft, Nintendo or Sony was released.

Gamers are a sticky bunch, they’re usually affixed to whatever console they choose. It stands to reason that if Apple were to enter the game console market, it would do so with an add-on device, rather than one aimed at converting console gamers directly.

While Apple TV supports third-party controllers and Apple Arcade is a thing, it’s far from a game console. It can’t even compete with games on your iPhone.

So, again, we wonder if this rumor is real or not. Is Apple really working on a game console and could it compete with Microsoft, Sony or Nintendo?

Will it be a portable console similar to the Switch, or something beefier? Could it be a merger of a Mac computer and Apple Arcade? Or should Apple just stay in its lane and stick to laptops and iPhones?

Do you have any thoughts on this? Let us know below in the comments or forward the discussion to our Twitter Where Facebook.

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