Game Developer -JDRF Partners with Insulet to Provide Representation of Type 1 Diabetes in Animal Crossing: New Horizons

Launch today, Omnipod Bay features a JDRF booth, inclusive apparel, and fun diabetes-themed areas and activities.

JDRF, the world’s leading organization funding type 1 diabetes (T1D) research, has partnered with Island Corporation to bring the depiction of diabetes to the popular Nintendo Switch game animal crossing: New Horizons. Players can visit the diabetes-themed island, Omnipod Bayusing dream code DA-9645-5879-6910 in-game.

island invited JDRF to be one of four nonprofits featured on the island, which was created to be an inclusive, family-friendly destination where players can see their T1D experiences reflected in-game. Players can also Download 15 in-game outfits including insulin pumps and diabetic supply bags to create characters that look like them.

“My brother and I both live with T1D and we grew up playing video games. If we had seen this type of depiction of diabetes in a game when we were kids, it would have meant so much,” says Aaron KowalskiPh.D., CEO, JDRF International. “JDRF is proud to partner with island for this once-in-a-lifetime experience, and we are thrilled that the diabetes community is exploring Omnipod Bay.’

At Omnipod Bayplayers can complete a maze of obstacles to access a secret lounge, race the track in their new diabetes-friendly outfits, perform at a concert, take selfies in locations dotted with diabetes jokes, and assemble a hidden code to win an in-game prize. JDRF and three other advocacy partners – Beyond Type 1, Children with Diabetes, and Kyler Cares Foundation– have stalls on the island and custom shirts and hats available for download.

“Representation of people with diabetes is important to us, so we looked for an opportunity to integrate diabetes into everyday culture,” said Lei Mercadomarketing director of Island Corporation. “We worked closely with the diabetes community, advocacy groups and gamers to see how we could educate others. Our hope is that the animal crossing integration will help people with diabetes feel more included, connected and seen in a fun and engaging way.

Omnipod Bay will be revealed today at a live stream and fundraising event hosted by JDRF Game2Give, a program that mobilizes the video game community to raise funds for cures. From 3:00 p.m. Eastern Time, five content creators living with T1D will visit the island, play board games and collect donations while streaming the experience on their respective Twitch channels. Tune into JDRF’s Twitch channel or visit the Tiltify event page to contribute to the $15,000 fundraising goal.

To learn more about JDRF’s presence on Omnipod Bayvisit this blog: https://www.jdrf.org/blog/2022/02/17/jdrf-is-in-animal-crossing-new-horizons/

Press assets

Trailer: https://www.youtube.com/watch?v=sHvj3R4Qq1E

About type 1 diabetes

Type 1 diabetes (T1D) is an autoimmune disease in which a person’s pancreas stops producing insulin, a hormone that helps people get energy from food. It occurs when the body’s immune system attacks and destroys insulin-producing cells in the pancreas, called beta cells. Although its causes are not yet fully understood, scientists believe that genetic factors and environmental triggers are involved. Its appearance has nothing to do with diet or lifestyle. There is nothing you can do to prevent T1D and right now there is nothing you can do to get rid of it.

About JDRF

JDRF’s mission is to improve the lives of today and tomorrow by accelerating life-changing breakthroughs to cure, prevent and treat T1D and its complications. To do this, JDRF has invested over $2.2 billion in research funding since our creation. We are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for effectiveness and broader fundraising impact, and uniting on the national stage to implement common resources, passion and energy. We collaborate with academic institutions, policymakers, and business and industry partners to develop and deliver a portfolio of innovative therapies for people living with T1D. Our staff and volunteers everywhere United States and our six international affiliates are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.org or follow us on Twitter: @JDRF

About JDRF Game2Give

Led by JDRF Northern California chapter, JDRF Game2Give is an initiative that taps into the fundraising potential of the multi-billion dollar video game industry. JDRF Game2Give brings together all types of people with T1D who work and play with video games, mobilizing this community to raise funds and awareness for diabetes research. JDRF Game2Give was launched in 2019 and garnered almost $2 million nowadays. Visit jdrf.org/gaming to learn more or jdrf.org/stream to join our live fundraising team, or follow us on Twitter: @JDRFGame2Give

Contact

Emilie Morganti

Public Relations for JDRF Game2Give

[email protected]