FORT WORTH, TX, May 12, 2022 (GLOBE NEWSWIRE) — Digital seat mediaa real-time fan engagement technology platform, today announced a partnership with RedPeg Marketing, an independent, award-winning experiential marketing agency, as part of the company’s integration with Imagine Dragons, Group Grammy Award-winning, multi-platinum American pop rock band. , providing fans with a one-of-a-kind VIP experience during the 2022 Mercury World Tour.
Throughout the first leg of the tour spanning 17 shows in the United States, Digital Seat Media offered VIP ticket holders an Imagine Dragons VIP Card via a mobile wallet, unique to their ticketing package, providing access to upgrades updated in real time before the date of their concert and during the event. These included mobile push notifications for parking, event entry, location, merchandise pickup, seating locations, early entry times, and more.
The Digital Seat platform provided VIP fans with a seamless experience from start to finish, with 48% of VIP ticket buyers adding the VIP card to their mobile wallet. Digital Seat Media will continue to integrate with the Mercury Tour across all Canadian and European stops over the next four months, totaling 40 tour dates.
“We’re excited to bring new experiences to fans as we continue to integrate into the entertainment world,” said Shea Fowler, vice president of music and entertainment at Digital Seat Media. “The seamless experience that the Digital Seat platform provides before, after, and during a show makes the VIP experience even more enjoyable. Digital Seat’s capabilities don’t just stop at VIP-purchased fan activations, and we look forward to rolling out more comprehensive music experiences, just as we have done in sports.
As the market leader in fan engagement technology for fans in sports and entertainment, Digital Seat Media connects fans to artists and brands like never before through its uniquely encoded QR code technology. unique, all without downloading an app or needing wifi. Digital Seat technology is currently available in over 40 locations representing over one million beacons and has existing partnerships with some of the nation’s top sports stadiums and professional teams. The partnership with RedPeg Marketing in Imagine Dragons Mercury Tour is the first of many global live music partnerships, bringing their fan engagement platform to tours, providing streamlined fan engagement experiences, sponsor onboarding and valuable data for brands, labels and sponsors.
“The integration of Digital Seat has allowed us to provide the biggest Imagine Dragons fans a seamless experience by delivering important information about their VIP program directly to their phone as soon as they arrive at the show,” said Kristin Kidman, vice president. -President of Partner Services at RedPeg Marketing.
To learn more about Digital Seat Media, visit www.digitalseat.com and follow on Facebook, instagramand Twitter. To stay up to date with all the latest Imagine Dragons VIP Mercury Tour offers and experiences, fans are encouraged to visit https://vipnation.eu/imaginedragons.
About Digital Seat Media Digital Seat Media is a real-time fan engagement technology platform connecting fans with brands, sports teams and artists. By scanning a uniquely coded QR code, fans can access the Digital Seat platform, from low-bandwidth environments, regardless of carrier or brand, and without needing to download a application. Digital Seat’s metal tags are installed on seats, armrests and bleachers throughout the venue, allowing fans to engage in real time with the event in progress. Digital Seat also offers a digital version of its beacons designed for live streaming, OTT programming, event IDs, and more. The platform offers a wide variety of interactive digital content and modules, including games, mobile orders, sweepstakes, event information, and more, allowing fans to engage directly from their physical seats. or virtual through their mobile device. Digital Seat Tags are available at over 40 locations representing over one million tags providing enhanced experiences across the country. For more information, visit www.digitalseat.com and follow us on social media @digitalseatmedia. About RedPeg Marketing RedPeg Marketing is a 27-year-old full-service independent experiential agency based in Alexandria, Virginia. We create experiences that delight, inspire and have instant impact. Through an insight-driven strategy, we ensure that fleeting moments become lasting memories; and that these memories resonate with our customers and their audiences – customers such as GEICO, DISH Network, Lidl, Yuengling and DISH Network. We need measurable ROI and KPIs, as well as upswings in sales and social numbers. We achieve this, while remaining focused on creating experiences that leave lasting impressions. It’s simple, really. We make it more meaningful, and have done so since 1995.
Brittany Rashkin FlyteVu 561-314-5359 [email protected]
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