Chanel recently launched one of its Coco Game Centers here in Bangkok. For those who may not be familiar with it, it is the fashion brand’s beauty store and arcade, which offers a selection of games quite similar to those you might see in an arcade of old school – just, with the interlocking Cs of Chanel everywhere. That, and lots of pink.
The shop, located at the entrance to Erawan, is adorned with these classified arcade game machines, matching couches, and several nooks and crannies clearly meant to serve as cute backdrops for selfies.
In games, they have car racing, digital ping-pong, and claw machines (the prizes here are small Chanel-branded trinkets, or samples of cosmetics and skincare). The games are mostly beauty-themed, so you can have an interactive experience with the Chanel cosmetics line.
Arcade machines double as a beauty station – so after playing ping pong you can turn off the screen and get Chanel lipsticks and lip glosses to try on in any shade you want, IRL .
All the Chanel perfumes are there too, as well as the skincare products. The staff are quite encouraging in getting visitors to try on whatever items they want, and will even help them with their makeup or give beauty tips. Each product on display is also available for purchase.
We might be a little late for this one – it actually opened last Saturday – but damn it’s fabulous. We couldn’t keep mum on this.
The Coco Game Center welcomes walk-in visitors, but it’s best to register in advance on their website to avoid long queues. He will stay in town until July 30.
Coco Play Center
Open from July 14 to 30, 2018 from 11 a.m. to 9 p.m.
Erawan, Rama I Road, Pathumwan