Chanel’s Coco Game Center is now open, and we’ve already gone crazy.

Have you seen pictures of Chanel-branded arcade malls in Hong Kong, Seoul, or even Singapore that have gone viral lately that you’ve been jealous of from the start? You can now shout internally as the luxury gaming center has just landed in Bangkok at Erawan.

Located on the first floor of the luxury shopping center, Coco Play Center is an interactive pop-up that offers a whole new beauty shopping experience by combining Chanel Beauty cosmetic products with an arcade game experience. Besides trying on the latest Chanel Beauty items, you can also play arcade games and win exclusive gifts. This is also your chance to step up your Instagram game as the space comes with plenty of selfie-worthy spots. The boutique welcomes walk-in customers, but it’s best to pre-register on the website to secure your spot and avoid the queues.

The shop welcomes all walk-in customers, but we recommend that you pre-register here to guarantee your place and avoid the queues. The pop-up will be open to the public from July 14 to 30.

Start your beauty game now!


Open the door and you’ll see this Instagram-worthy entrance

Nipaporn Vattanasiriporn/Time Out Bangkok

Coco Play Center
Try Chanel’s perfumes and take a cool photo at the Beauty Ride

Nipaporn Vattanasiriporn/Time Out Bangkok

Coco Play Center
There are two fun games to play at the kiosk

Nipaporn Vattanasiriporn/Time Out Bangkok

Coco Play Center
You can win exclusive gifts from this Bubble Game

Nipaporn Vattanasiriporn/Time Out Bangkok