Korean startup Aloha Factory, a developer of casual games, has attracted a Series A investment of 6 billion won ($4.6 million). The investment round was led by LB Investment, with participation from Korea Investment Partners, Crit Ventures and POSCO Technology Investment.
Aloha Factory is a startup that develops hyper-casual games. The gameplay is simple and intuitive, so anyone of any age can play it. Aloha Factory released the game “Kiss in Public” in August last year and achieved 10 million cumulative downloads.
In March this year, “Dragon Island”, a children’s arcade genre, was released and reached 4 million downloads. Recently, the “Monster House” defense genre has been released, and the genre has been continuously expanded. “Aloha Factory is a company that fits into the recent global trend of the hybrid casual market,” said Park Ji-hyeong, senior reviewer at LB Investment.
Ho-jin Lee, CEO of Aloha Factory, said, “Our vision is to create a game enjoyed by many people for a long time.” He said, “We have advanced the game production process and accumulated know-how by making more than 150 prototypes and launching more than 20 mobile casual games.”
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