KARACHI: Bidstack Group Plc, the native in-game advertising group, has announced a new exclusive partnership with Pakistan-based mobile game developer Game Tap Studios.
Bidstack is an advertising technology company that provides dynamic, targeted and automated native in-game advertising for the global video game industry across multiple platforms.
The partnership will allow Bidstack to deliver in-game ads seamlessly, while giving brands an additional touchpoint with in-menu ads designed to fit naturally into the user experience.
The first new title to be added to Bidstack’s games portfolio is Flying Car Real Driving, a car driving simulator that lets players drive through a virtual city before taking off in their hybrid vehicle.
The game, available on Android, launched in January 2018 and has had over 5 million downloads to date.
In-game advertisements from premium brands will be seen by players on billboards in the cityscape as they hone their driving and flying skills and advertisements will also appear in loading screens and game boards. game menus.
High Ground Sports Bike Sim 3D will also be added to Bidstack racing vertical. This simulation game lets players race through a bustling city while performing daring tricks and stunts.
The title is popular in Tier 1 markets such as the UK, US, and France and will feature in-game and Bidstack menu ads.
The hyper-casual game Magic Tiles Hop Ball 3D is the latest title to be added to Bidstack’s portfolio and is available for gamers on Android devices. The title will feature non-intrusive in-game and menu ads, serving players in popular markets such as the UK, US, Germany, and Brazil.
The integration of Bidstack’s technology will help Game Tap Studios open up a new, sustainable monetization channel designed to protect gamers’ gaming experience.
In-game and menu ads will create in-game brand awareness and performance option for advertisers through in-game menus and loading screens.
Both formats will seamlessly integrate and provide highly visible and interactive touchpoints for advertisers looking to connect with the growing and elusive gaming audience.
Hamza Khalid, co-founder of Game Tap Studios, said, “We are delighted to be working with Bidstack. They provide the ease of integration, integration and monetization of our games with major brands. He is an ideal partner for us.
Antoine Jullemier, Head of Sourcing at Bidstack, said, “We are delighted to welcome Game Tap Studios as one of our gaming partners. They produce great mobile games and our monetization solutions integrate with their games in a way that doesn’t infringe on the gaming experience.