Apple’s video game console that was ahead of its time

Did you know that Apple was trying to succeed in the video game market? It was Project Pippin, a product that got the wrong date.

Apple, at present, is a company that has concentrated its production on very specific departments. The market of smartphone is its main product in the format Material, but the truth is that it also has computers, tablets and watches, among others. However, this has not always been the case. There was a time when the Apple company dared with other types of more revolutionary products. The best example of this was a kind of hybrid between a computer and a game console.

It’s a product that didn’t catch on, and therefore, chances are you weren’t aware of its circulation in the computer industry. However, Apple tried take your first steps in the field of video games, a fact that ultimately did not translate into success. The project, known as Pippin, took place in the 1990s and now, booming in the console market, we can take a look at some of the features that caught the most attention of this device.

So let’s see what are the keys to this type of technology that tried to revolutionize the entertainment market and who, however, failed to understand the needs of the public at the time. As in many other companies, this product made it clear that they did not have the necessary technology to be able to carve out a significant place in the market.

Apple Pippin, the hybrid game console that was a real failure

In full development of the computer industry, Apple begins to be a reference on the market. This position allowed it to bet on projects in which the barriers to entry were low. The video game market was also under consideration by Microsoft, its main competitor, so it decided to make a big bet on it. Pippin’s marketing showed how the user, at that time, did not consider the Californian firm as a reference in this industry.

Apple’s Pippin video game console project is one of its most disastrous products in terms of success Twitter

The first big problem with this device is that it was halfway between a game console and a computer. Today we can enjoy computers video game which have capabilities superior to game console technology, but at this time, they were 2 distinct types of products at the conceptual level. This made seeing him in the market not the most interesting for the public.

On the other hand, there was the price. The Pippin model had a cost to the public of $599. Note that this was the current price in 1995. With corresponding adjustments for inflation rates in that period, it is important to note that this would equate to approximately $1,200 current dollars. Without a doubt, it is a very elite product, which was not competitive with the rest of the alternatives at the time.

What did he offer in return? He had a PowerPC 603e 66 MHz processor, a 14,400 bps modem, and the version of Mac OS at the time. The goal was not to market the machine itself, but to transfer the technology to third parties and get a barrel for each successful sale. An additional bonus for each game sold would also end up in Apple’s billing volume. The problem was that Nintendo, an entity much closer to the video game market, was taking a big slice of the pie through its 64 model.

After only 2 years in the market, Apple stopped producing the video game console and hybrid computer due to low sales volume. After all, during the whole period 42,000 units were sold, having, in addition, only 30 titles available. Bandai, the only company that acquired the rights to market the product, did not make the most of its marketing.