As Africa becomes an increasingly attractive location for gaming and betting companies, more big names in the industry are making serious efforts to consolidate their footprint in the region. 888AFRICA did so by appointing Ryan Newton as Vice President of VIP Segment.
Newton’s extended range well placed in 888AFRICA
Newton comes from extensive industry experience and held a similar position as VIP Manager for Betsson Group. He announced his appointment in a LinkedIn post:
“I’m excited to share that I’m starting a new role as VP of VIP at 888AFRICA! Let’s go.
VIP Manager 888AFRICA ryan newton
Going forward, he will reinforce 888AFRICA’s efforts to develop a high value-added customer base in some of the most dynamic markets in the region. Newton is also a seasoned veteran in the industry and has dedicated most of his career to cultivating VIP clients in many regions.
Although he will hold the position of VIP leader for Africa, he has also worked as a leader for other regions, including the UK, Europeand Latin America to name a few. He worked for BetEasy in Australia between 2014 and 2018 according to his LinkedIn profile and the man was part of Flutter Entertainment’s Sportsbet team when he was just getting started in the industry.
888AFRICA is led by the CEO Christopher Coyne who worked for The Stars Group and who worked with Newton in Goat Interactive. Newton actually joins 888AFRICA from Goat. During this time, the company has been able to cultivate a range of remarkable talent with other top names in the industry now filling various roles.
Alex Rutherford, a former CPO of William Hill is part of the company’s ongoing efforts. In order to use the 888 brand name, the company pays licensing fees to 888 Holdings. 888AFRICA focuses solely on regulated markets in Africa. The platform however will not be developed by 888 but by a third party specialized in providing complete solutions for gaming companies. The company was not mentioned by name.
The company features other gaming industry veterans, including Helen Scott-Allen, Ian Marionand Andrew Lee.